2011). The constraints may include fluctuations in fuel prices, the growth of the LCC sector, and political risks (government control). Therefore, people choice regarding whether to travel through this airline or any other and if yes whether to travel through economic class or business class totally depended on these factors i.e. on the income and their way of living (Personal Factors Affecting Buyers Behavior, 2010). A. (PDF) Analysis of airport stakeholders - Academia.edu Together with Dubais undiminished ambitions to grow economic activity and build a city for the future, I am confident that Emirates and dnata will recover and be stronger than before., He concluded: In the year ahead, we will continue to adopt an agile approach in responding to the dynamic marketplace. Group records annual loss of AED 22.1 billion (US$ 6.0 billion) due to COVID-19 pandemic impact, its first non-profitable year in over three decades, Emiratesreports a loss of AED20.3 billion(US$ 5.5 billion) down from AED 1.1 billion (US$ 288 million) profit in the previous year, dnata reports a loss of AED1.8 billion (US$496million) down from AED 618 million (US$ 168 million) profit in the previous year. The airline industry of UAE ha lot of potential for growth as the UAE is the hub of tourism and millions of people as a tourist visited this country. "Emirates Airlines' Strategic Choices and Decisions." The main point that has to be cover are as follows: first thing that is required, is the identification of the targeted audience. Three type of passengers toward whom they tailored their marketing and positioning strategy are business people, families, and transit passengers. The airline operates the mixed air fleets which are the wide-body aircrafts. Grant, R 2002, Contemporary Strategy Analysis, Concepts, Techniques, Applications, Blackwell publishers, London. The cargo division also introduced new loading protocols to safely utilise overhead bins and passenger seats to carry cargo. Other stakeholders include Jet A 1 fuel providers, spare parts suppliers, and caterers. Emirates Airlines SWOT & PESTLE Analysis - SWOT & PESTLE.com. Analysis of Luxury Airlines Emirates Airways and Competitors Abed El-azez Safi During the last decade travel and tourism has assisted the Emirates Group in spreading its wings into every aspect of travel, tourism and business to become the fastest growing corporation in its field. The Groups revenue was AED 35.6 billion (US$ 9.7 billion), a decline of 66% over last years results. The competitors of Emirates Airline are the all other airlines from UAE. His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline and Group, said: The COVID-19 pandemic continues to take a tremendous toll on human lives, communities, economies, and on the aviation and travel industry. Quantifying Emirates' economic impact in Europe 2 Figure 2. Basically, the customer analysis is the way of gathering data from customer to known about their purchase decision. Overall, the three strategies can be implemented without incurring extra costs. It is a subsidiary of the Emirates Group which is owned and backed up by the government and the Dubai royal family. The SWOT analysis for Emirates Airlines is given below: This is the sample complete report which will give you a glimpse of what your complete report will cover after purchase. 1 british airways, stakeholder analysis, petya laleva - SlideShare In particular, the rise in the competitive rivalry in the low-cost segment, rising fuel costs, and expansion into the Asian market present a threat to the Emirates competitive position. During the year, Emirates successfully restructured various aircraft leases and loans. In October, Emirates SkyCargo set up a dedicated GDP-certified airside hub in Dubai for COVID-19 vaccines, and later it partnered with UNICEFto facilitate the rapid transport of COVID-19 vaccines to developing nations through Dubai. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. However, we may send you emails on our new reports and solutions. Connectivity, competition and consumer choice - https://www.emirates.com/english/about-us/government-affairs.aspx. This section of the report will in-detail analyze some of the major direct and indirect competitors of Emirates Airline. Dubai based airline company is the subsidiary of Emirates Groups. 205-211. These fundamental ingredients of our success remain unchanged. (Special Needs | Essential Information | Emirates Online Booking and Planning | Emirates, 2014). The airliner invested in 37 lounges in different destinations globally to provide dining services to passengers (Jammoul 2014). Emirates Airlines SWOT and PESTLE analysis has been conducted and reviewed by senior analysts from Barakaat Consulting. Sheikh Ahmed said: No one knows when the pandemic will be over, but we know recovery will be patchy. Totaloperating costs decreased by46% from last financial year. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. In terms of acceptability, the three strategic choices can be considered appropriate for the firm, but their utilization would require sound stakeholder management to reduce political risks. Like facilities that should be provided to disable and aged people are also cater by Emirates Airlines. In term of UAE, the environment of UAE is the dynamic environment. What is Stakeholder Analysis? The threat of new substitutes, supplier power, buyer/customer power, and industry rivalry is high. The airline started its operations in 2003 and from that time till today the organization has shown exceptional growth in term of providing quality to the passengers who travel through this airline. The domestic and international passenger share thus would be divided among all these airlines. 23 July. Thus, carriers compete by providing schemes that include cheap tickets with quality services. Conflicts in the Middle East and Global Terror Threats: The ongoing conflicts and instability in Middle East and North Africa region including Syria, Iraq, Libya, Egypt, Yemen and Sudan are a cause of concern. Family also have great influence on buying behavior (Perreau, 2013). Therefore, the airline is first choice of customer around the country and around the world. Emirates' Economic Impact in Europe Figure 1. The firms A380 fleet is the largest in the industry globally (Lohman et al. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Porter, M 2008, The Five Competitive Forces That Shape Strategy, Harvard Business Review, vol. dnatas cash balance was AED 4.7 billion (US$ 1.3 billion), a decline by 12%. Organizations are referred as an open system, where there are many forces that directly or indirect affect the organizations. Efficient passenger support systems and functions: Reliability and efficiency of passenger support systems and functions is critical for the operations and business continuity of an airline. At Ethical Systems, we contend that these two approaches should go hand in hand, because good ethics is good for business. Economic. It is the largest airline in the Middle East and the fourth largest globally in terms of passenger volumes, operating the worlds largest fleets of Airbus A380 and Boeing 777 aircrafts. Their position in the market is better than its competitors. In the UAE, national regulations and industry requirements act as barriers to new entry. In 2020-21, Emirates and dnata were hit hard by the drop in demand for international air travel as countries closed their borders and imposed stringent travel restrictions. IvyPanda. We aim to recover to our full operating capacity as quickly as possible to serve our customers, and to continue contributing to the rebuilding of economies and communities impacted by the pandemic..