The series will be set in the same universe as the original show. Louis Vuitton Brand Ambassadors List | SEMA Data Co-op Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. Louis Vuitton Ambassador 2023 Tatler Asia Limited. Ambassadors Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. ", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. In 2016, she landed her first major show thanks to Louis Vuitton. House Ambassador is highest title at Louis Vuitton btw!! Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. Fashion juggernaut Louis Vuitton has tapped into the power of Squid Game, announcing Hoyeon Jung as its new global ambassador. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. PSA: the power of BTS is about to infiltrate luxury fashion. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and On October 6, the French house officially announced Hoyeon Jung, who plays Kang Sae-byeok in the series, as its new global ambassador. n 77 del 13/5/2022, Met Gala: the best fashion moments of all time, From Lady Gaga in hot pink to Rihanna as a Papessa, And everything you need to know for this Gilded Glamour edition 2023, All the ways in which Vogue makes money with the Met Gala, From Instagram sponsorship to million-dollar ads, He is Ford's right-hand man, Peter Hawkings, COS presented its Atelier Collection in Paris, Like the celebrities of the early 2000s and the it-girls of today, Guests at the Met Gala are fighting over Karl Lagerfeld's vintage. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. The 16-year-olds appointment as Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Ad Choices. Who is the brand ambassador of Dubai? Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. 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Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. They want something new constantly. The lifecycle of ambassadors is also becoming shorter, while the ambassadors themselves are becoming younger. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. Louis Vuitton names BTS as global ambassadors; latest K-pop Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress Sign up for THR news straight to your inbox every day. Louis Vuitton The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. Let us slide into your DMs. Instead of spending a million dollars on virtual influencers or a spot with BTS, he has a different suggestion: Find a hundred real individuals across TikTok, YouTube and other channels that your target market might be utilising and give them $10,000 to promote your brand. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. Louis Vuitton Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. Breaks Down His Killer White House Correspondents Dinner Set, Pharrells Something in the Water Fest Cancels Final Day Due to Severe Weather, Stagecoach: Kane Brown Breaks Mental Health Stigma With 'Memory,' Talks Depression, Bernie Sanders: Many GOP Leaders 'Don't Even Believe in Democracy'. All rights reserved. This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. Ambassador She joins Zendaya, Hoyeon, & J-hope in the list! India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. Must Read: Louis Vuitton Names BTS Brand Ambassadors, Dior Its exactly like a global ambassador To revist this article, visit My Profile, then View saved stories. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. The rising Korean fashion stars making a global imprint. Louis Vuitton dazzles luxury-seeking Seoul with first pre-fall show "And it speaks to the kind of diversity I hope to see in the future. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore 6 of Pharrell Williamss biggest luxury fashion collaborations Yayoi Kusama wants her Louis Vuitton collaboration to bring joy Topics Louis Vuitton Livestream Fashion show Seoul Nicolas Ghesquire Louis Vuitton has been drumming up plenty of The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. ambassador Ambassador The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. Its exactly like a global ambassador WebThe actress Fan Bingbing may currently be the most successful brand ambassador in China. ambassador It also marks the beginning of Osakas new and ongoing role as an ambassador for the house, with further collaborative projects in the pipeline. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. The impressive location will see equally But today, ambassadors are required to feature across more diverse marketing channels, where movie stars dont always count for much. The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. You can unsubscribe at any time. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. ambassador Credit: Dior. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. The Maisons latest touchdown in What will happen to sneakers now that the hype is over? Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? More recently, Burberry partnered with Itzy, and Givenchy with Aespa, both emerging K-pop names. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. Hoyeon Jung Is Louis Vuittons New Global Ambassador By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. If I buy something I want it to really last me. BTS - Photo courtesy of LVMH. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Its not a one-hour photoshoot but an ongoing relationship, he says. Ambassadors Email us at feedback@voguebusiness.com. Subscribe for full access to The Hollywood Reporter. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Her career and convictions are inspiring. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.
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