2012. With over 23 million retail outlets, 3500 products and 700,000 associates, Coke has its work cut out for it. Coca Cola is increasingly betting on data analytics and AI to drive its strategic business decisions. Regarding the volume of brand mentions online, social media monitoring is one of the top priorities for Coca-Cola. Analyze user-generated images from over 500K sources to know your customers better. For example, we recently launched a new platform called "Extrazone." We collect information on how our customers use it, which communication channels are most effective, and general feedback. To celebratethe 2016 Olympic Gamesin Rio, Coca Cola Brazil launched the #ThatsGoldcampaign,which wasdesigned to celebrate the feeling that comes with accomplishing something great. [image] Available at: [Accessed 4 May 2020]. This campaign has gained a tremendous amount of response, that the consumption rate increased by 7% amongst the young adult. In 2009, Trusov, Bucklin and Pauwels admitted that today on the Internet, SM sites are one of the fastest-growing network, which became an effective advertising tool for many organisations, and Share a Coke is one of the best examples. This strategy may attract a large number of their target audience who are mostly teenagers. How do you see the development of monitoring in your region? Currently it tracks 138 Coca-Cola social media profiles. With Unmetric Analyze and Xia, our AI, you'll know for sure. We strive to track all reviews and mentions during any campaign and analyze how people perceive it. Persuasive Communication: Semiotic Analysis of Share-a-coke Advertising Campaign. I rarely see a brand so strong they can remove their own name from the product and come out stronger John D. According to Tim Grims (2013), an international research and analytics group, due to this campaign, about 6.8% of rising has seen into Coca-Colas Facebook community, globally. #RefreshTheFeed pic.twitter.com/aneTjuLOQg, Coca-Cola (@CocaCola) November 13, 2018. pic.twitter.com/MMM7VYKkdW, Jasmine???? Explore how renowned brands use social media intelligence tools to boost their revenues. Both Coca-Cola's and Pepsi's audiences on social media are primarily male. As the machines allow customers to add their own choice from a range of flavor shots to their drinks while they are mixed, this meant they were able to pick the most popular combinations and launch it as a ready-made, canned drink. As soon as Xia detects any unusual activity on your competitors' social profiles, she'll send an instant notification. Find insights faster with the first social media listening assistant powered by ChatGPT. , merchandise and memorabilia, with the resulting photos creating some great UGC for the company. We can now contact these users and ask permission to use the content on our account or send presents. Did you find this post helpful? It is not only one of the biggest companies in the world, but also, arguably, the biggest brand in the world. I am wondering for a CPG company with cost constrain, how much would Coco cola willing to spend in Tech(AI) investment? Because of any person, their culture means a lot and no company want to violate their trust. From its innovative free style fountain machine to find new ways to engage with customers in a meaningful way, Coca Cola appears to be well-equipped to remain relevant in the future. Every time a connection likes, comments, or shares content, it ends up on the users feed which at times is spam. This event has grabbed people's interest, and they are looking forward to it. Coca-Cola has used various tactics to ensure ithas maintained a healthy presence on social mediaand in this piece, Im going to look at three ways it keeps itself front of mind for consumers. Coca-Colas #ShareaCoke: Social Media Marketing Campaign Analysis, Social Media Is About Sociology And Psychology More Than Technology -Brian Solis. The Winning Coca-Cola Formula For A Successful Campaign. coca-cola.com Traffic and Engagement Analysis coca-cola.com's traffic has increased by 41.73% compared to last month (Desktop). MATT SCHULTZ FORMER SENIOR MANAGER, SOCIAL, See how HomeAway uses Unmetric to save time. Unmetric has provided valuable data around not only competitors but entire categories/industries that we would otherwise not have access to. Today, Coca-Cola is the world's largest beverage company, selling over 500 soft drinks in more than 200 countries. Introducing Insights Copilot: an ultimate AI tool for social listening, Branded social listening dashboards and color customizations, Product news digest: More visual data for analysis and new reports for insights. In conclusion, Coca-Cola has started this campaign in mid-2011, and it was so successful that there are no signs of stopping. Coca-Cola ran a similar organic social campaign for World Kindness Day 2019, called, Coca-Cola worked with Stranger things to promote the third season of the popular 80s-themed, a takeover style approach to its social media including, For those not old enough to remember (myself included), New Coke was a sweeter version of Coca-Cola with, riginally rolled out in the US, in 1985, as a response to the dwindling sales of the original, one of Cokes most unsuccessful product launches, , with clamour for a return to the original recipe impossible to ignore. Every single day the world consumes more that 1.9 billion servings of their drinks including brands like Coca Cola (including Diet and Zero) as well as Fanta, Sprite, Dasani, Powerade, Schweppes, Minute Maid and others. As per Fortune 2019 record, in market value, Coca-Cola is ranked 26th on the list of fortune 500 companies (Fortune, n.d.). Coca-Cola also took its campaign out-doors and built happy machines with hidden cameras to capture real-time moments. Were partnering with artists from all over to learn more about what #KindnessStartsWith. For example, the company accesses data about weather, crop yields, pricing, and taste, combined with satellite imagery, to inform when and how they source oranges for juices. Share A Coke And A Word: How Coca-Cola Captured Millennials Through Word Of Mouth Marketing. Coca Cola has been investing extensively in research and development, especially in artificial intelligence, to better leverage the mountain of data it collects from customers all around the world. US Coca-Cola: Persuading teens to Share a Coke. Social networks have become a vital part of our lives, therefore, we wanted to know what was going on there. This was a perfect opportunity to work with a nimble and smart marketer to make this happen. (Olanoff, 2015). Coca-Cola: Continuous holding for 35 years. In addition to the earned and owned social media coverage, t, Coke beat its second-quarter earnings estimates. Social media analytics is a method for social network data such as Facebook, Instagram, LinkedIn, and Twitter to be gathered and evaluated. Cloud providers prioritise sustainability in data center operations, while the IT industry needs to address carbon emissions and energy consumption. Anyonevisitingthe activation couldhave their photos taken with Coca-Colaprops, merchandise and memorabilia, with the resulting photos creating some great UGC for the company. As Coca-Cola knows that their target audiences are the one who likes the personal connection toward the company so they needed to create that vibe into the youth. Access Reach and Impressions data on both Post and Page level. From a global perspective Global level 2018 - Coca-Cola led the year-long share of voice - SOV - battle on social media . You're putting together analytics for six different countries. In addition to the earned and owned social media coverage, the campaign was successfulfinancially too.